Host Brand Standards Manual
The Host Brand Standards Manual transformed a brief, freelancer-developed guide into a comprehensive resource for consistent brand application across Host’s global, multi-product service line. As a CBRE product team operating within the context of a global parent brand, the manual provided essential direction to enable seamless brand integration and usage across the enterprise.
Comprehensive Development
Expanded the initial framework into a detailed, actionable guide, establishing a clear vision for the brand’s application across diverse touchpoints and products.
Technical Depth
Introduced advanced technical specifications to ensure brand fidelity in every application, from digital interfaces to marketing collateral.
Business Enablement Focus
The outcomes of this guide prioritized user-centric tools and resources to empower the Host team, including accessible templates and guidelines for non-designers, ensuring consistency at all organizational levels.
Impact
The Host Brand Standards Manual became a critical resource for aligning the team’s efforts and delivering a cohesive brand experience. By offering clarity and actionable tools, the manual enhanced Host’s ability to operate effectively within CBRE’s broader ecosystem while retaining its unique identity and market positioning.