2020 Limitless Campaign CBRE Women’s Network
The 2020 Limitless Campaign was created to celebrate the 20th anniversary of the CBRE Women’s Network, encompassing what would have been a year-long series of events including a conference, simulcast, and local chapter gatherings. This campaign served as a creative exploration during a time of brand evolution at CBRE. While still operating within the pre-2020 CVI, I leveraged this project as an opportunity to experiment with the flexibility and possibilities of CBRE’s brand elements in an internal-facing campaign.
Impact
The 2020 Limitless Campaign demonstrated how CBRE’s brand could adapt to dynamic, internal initiatives while maintaining consistency. By pushing the boundaries of existing brand guidelines, the campaign not only celebrated a significant milestone but also set a precedent for future brand flexibility in internal communications.
Key Contributions
Campaign Concept: Developed the Limitless theme to reflect the network’s growth, achievements, and future potential, aligning with the milestone celebration.
Brand Adaptation: Used the campaign to explore creative elasticity within CBRE’s brand standards, balancing the legacy visual identity with forward-thinking design elements.
Event Design: Ensured the campaign visuals and messaging resonated across multiple touchpoints, from the large-scale conference to smaller chapter meetings.