ISS Brand Standards Manual
The ISS Brand Standards Manual was developed to bring much-needed consistency and technical depth to the global brand following the informal refresh introduced through ISS’s 2018 website relaunch. My work focused on evolving this refresh into a robust framework tailored for both seasoned marketers and everyday business users, bridging gaps in brand application and enabling the ISS brand to scale with clarity and precision.
Key Contributions
Enhanced Brand Consistency: The manual formalized the brand refresh, updating existing elements with a more modern and market-relevant feel while ensuring global consistency across all touchpoints.
Technical Depth: I introduced detailed brand specifications and practical guidelines that empowered users of all skill levels to adhere to the brand effortlessly.
Tools for Every User
Sales Enablement Focus: I prioritized the development of simplistic, scalable resources—such as polished Office templates—to ensure sales teams and other non-design users could create brand-compliant materials efficiently.
Asset Library Enhancements: Significant updates and additions were made to asset libraries, including the creation of the ISS Adobe CC Library, a one-source-of-truth resource for designers and marketers that provided easy access to brand-approved elements.
Instructional Resources: Rich, instructional templates for novice users ensured proper adherence to brand standards without requiring extensive design knowledge.
Impact
This initiative positioned the ISS brand as not only visually cohesive but also operationally scalable, ensuring its long-term relevance and effectiveness across global markets.
The comprehensive ISS Brand Standards Manual transformed how the global business approached branding, driving alignment and enabling users at all levels—from power users to occasional contributors—to work seamlessly within a unified visual identity. By emphasizing both ease of use and technical sophistication, this project empowered ISS to scale its brand with greater efficiency and precision, all while maintaining a polished, cohesive presence in the market.