Corenet 2023 | Refocus
At CoreNet Global’s North American Summit 2023 in Denver, ISS Facility Services presented its Refocus campaign, designed to inspire attendees to reassess their facilities management strategies in the post-pandemic era. This campaign highlighted ISS’s integrated service approach, underpinned by the themes of wellness, sustainability, and innovation.
Key Campaign Themes
Wellness as a Core Narrative: The campaign integrated ISS’s sponsorship of the Summit’s Wellness Challenge with a broader message of facility health and workplace wellness. It emphasized ISS’s holistic service offerings—including technical, workplace, cleaning, and food services—delivered through innovative people- and technology-driven solutions.
Design Ethos
Evolving the Space: Building on the success of the 2022 booth design, a canopy feature was added for visual intrigue and an enhanced sense of intimacy.
Interactive Walls: The exterior walls incorporated tactile and interactive content, including sustainably printed cards directing attendees to ISS’s Thought Leadership articles and publications online.
Interactive Booth Activations
Engagement Through Data: The booth featured an interactive activation wall, sparking conversations about participants’ real estate strategies. Attendees mapped their input on key trends such as sustainability, health & wellness, and amenitization, which was distilled into a post-event publication.
Sticker Machine: A playful sticker machine encouraged engagement, offering branded sticker sheets that tied into the activation wall. This element captured attention and increased participation, seamlessly blending fun with meaningful interaction.
Bespoke Swag
Wellness Dice: Aligned with ISS Guckenheimer’s presentations on nutrition and wellbeing, these dice offered personalized daily wellness suggestions, reinforcing the campaign theme.
Strategy Cards: Inspired by Peter Schmidt and Brian Eno’s Oblique Strategies, this bespoke deck encouraged lateral thinking tailored to commercial real estate and facilities management solutions, leaving participants with a thought-provoking takeaway.
Sustainably printed cards used to promote thought leadership content on the booth’s exterior.
Impact
Ultimately, Refocus delivered a forward-thinking message, leveraging ISS’s services to redefine facility wellness in a world eager to embrace innovation and holistic solutions.
The ISS booth seamlessly combined creativity, data-driven engagement, and brand messaging to spark meaningful conversations about facilities management’s future. By aligning physical design with interactive elements and memorable swag, the booth provided an experience that resonated with attendees and positioned ISS as a thought leader in wellness and sustainability.