CBS Innovators + Disruptors Campaign
This global campaign, a collaboration between ISS’s in-house and external teams, showcased ISS to an audience of 8.88M, highlighting the company’s specialization across target segments and workplace products, enabled by its technology and self-performance model. This campaign not only achieved significant reach but delivered a polished, strategic narrative that reinforced ISS’s leadership in the industry.
Narrative Development
Ensured the campaign underscored ISS’s self-performance model, a critical differentiator, and wove this seamlessly into coverage of segment strategy, workplace services, and technology.
Shot Coordination
Ensured key shots and coordinated production to align visuals with industry standards while emphasizing ISS’s core strengths.
Employer Brand, Guckenheimer
Initially conceptualized for an internal global leadership conference, this project evolved into a multi-purpose video aimed at celebrating the creativity and culture of ISS’s food services brand, Guckenheimer, and its culinary teams.
Narrative Development
Outlined key areas of coverage, ensuring alignment with internal goals while supporting external employer branding efforts.
Directed On-Site Production Teams
Guided interviews and visual storytelling to maximize impact, securing soundbites and b-roll footage that served both the immediate project and broader brand libraries.
Maximized Investment
Strategically expanded the production’s scope to create a repository of proprietary assets showcasing Guckenheimer’s culinary innovation—an integral value of the company.
Brand Cohesion
Ensured footage aligned with FM, food, and IFS industry standards while filling gaps in existing brand libraries for regional and global use.
Impact Across Both Projects
These productions exemplify my ability to blend creative vision with strategic marketing leadership. I ensured that every detail—from messaging to visual execution—strengthened the broader brand identity while meeting specific campaign objectives.
Refined Value Propositions: Articulated key messages that emphasized unique strengths, such as ISS’s self-performance model and Guckenheimer’s culinary innovation.
Economic Efficiency: Optimized production investments to create assets with long-term value and cross-functional applications.
Visual & Brand Alignment: Delivered polished visuals that not only represented the immediate project goals but enhanced the brand’s global library for future initiatives.