Synergy FM
For Synergy FM, a boutique facilities management advisory firm, I led the creation of a cohesive brand system designed to establish credibility and create strong market awareness for this agile, expertise-driven firm. With over 35 years of experience behind it, Synergy FM needed a brand presence that reflected both its depth of knowledge and its boutique, tailored approach. I partnered closely with a colleague to develop the brand personas that drove this process, ensuring the visual identity aligned with the value proposition, tone of voice, and foundational messaging. This collaboration informed every design decision, ensuring the brand identity authentically represented Synergy FM’s core values and mission.
Deliverables
Logo + Brand System
Website
Marketing One-Pager
Office Templates System
Logo + Brand System Website Marketing One-Pager Office Templates System
Impact
Synergy FM’s new identity seamlessly blends credibility with a boutique approach, creating a foundation for growth and sustained brand recognition.
The result was a scalable, professional brand system that elevated Synergy FM’s visibility in the market while positioning the company as a trusted, agile advisor. The deliverables enabled the founder to self-evangelize the brand confidently while maintaining a polished, consistent identity across touchpoints.